Built by florists, for florists.

The Florist Quarter started in 2021 as a simple idea: what if Australian florists had their own corner of the internet? Not a wedding directory designed for couples. Not a generic creative business platform. Something specifically for us.

Founded by Merrin — a seasoned florist business owner (Mable & Elsi) specialising in weddings, and a freelancer helping out others in the industry — she saw the need for community and support during the pandemic and gave birth to The Florist Quarter. It has since bloomed into Australia's first and only florist-specific directory and job board. The go-to place online where everyone from new trainee florists at Pearsons and TAFE to seasoned studio owners come to find each other.

From 2026, Helen — founder of Lime Tree Bower Florist — has joined forces to help evolve it further from a digital growth and education perspective. Knowing all too well the unique challenges of running a floristry business in Australia — from retail to weddings and event floristry, to floral workshops and freelancing — she's seen it all.

The Florist Quarter is still small. Still independent. Still run by people who actually do this work. And we think that's exactly what makes it useful. We're really excited for this next chapter and looking forward to sharing it with you across this big year and onwards.